Instant Coffee: Greenlight Pitch – Good Citizen

Instant Coffee: Greenlight Pitch

Instant Coffee

Good Citizen Instant Coffee launched Q1 2022. We see REI as the perfect retailer for our innovative and sustainable instant coffee. 

As a specialty coffee roaster based in Nashville, TN, our mission is to increase biodiversity on coffee farms globally. Through our Flora & Fauna program we pay farmers an additional 5% for the cost of their product so they can invest in regenerative agriculture practices. Our instant coffee is a sustainable answer for on the go coffee. At just over $1/serving it's affordable and pocket size for when you're on the go. All packaging on our instant coffee is biodegradable, making it a smart choice for the earth as well.